New Marketing Lab Launched: Smart Shelves and Interactive Dialogues
Source: La Provincia di Como – Read the original article here
Como Next has launched its latest innovation in the retail sector – a physical-digital marketing laboratory. Max Bancora, a representative from the project, explains that the lab incorporates scanners and neuromarketing techniques to gauge customer preferences. This innovative approach aims to create smart shelves that actively interact with customers, adapting to their needs in real-time.
The introduction of this technology promises to revolutionize shopping experiences by offering personalized interactions and enhancing customer satisfaction. With the integration of neuromarketing, retail stores can analyze and react to the subconscious preferences of shoppers, potentially increasing sales and providing valuable insights for businesses.
As the world of retail continues to evolve, Como Next’s Marketing Lab stands at the forefront, offering a glimpse into the future of shopping. This development is particularly relevant for expats and visitors in the Lake Como area who may enjoy cutting-edge shopping experiences during their stay.
To stay updated on this pioneering project, follow further news and updates from Como Next and experience the next level of retail innovation.