Vacation Rentals Market in Lake Como Reaches €36 Million

Published: Wed, 03 Jul 2024 11:23:25 GMT

Lake Como, one of Italy’s most enchanting and sought-after destinations, has recently seen its vacation rental market boom. Over the past year, the total turnover from the 1,500 rental properties in the area has grown by 3%, reaching an impressive €36 million.

With an average nightly rate of €200, Lake Como stands alongside Florence and Rome as one of the top destinations for international visitors. The significant revenue can be attributed to the area’s breathtaking landscapes, rich history, and unique cultural experiences, all of which continue to draw travelers from around the globe.

The majority of these vacation rentals are listed on popular platforms such as Airbnb, which offers diverse options, from luxurious villas to charming lakefront apartments. The growing number of tourists choosing vacation rentals over traditional hotels highlights a significant shift in travel preferences, focusing more on personalized and immersive experiences.

For those planning a visit to Lake Como, securing accommodation in advance is highly recommended, especially during the peak seasons. Not only do these rentals offer more space and amenities, but they also provide an authentic way to experience life in this stunning part of Italy.

Read the original article on La Provincia di Como.