Turri’s Rebranding Strategy and Challenges: A New Image for the Fair
Andrea Turri, head of the Carugo-based company established in 1925, discussed the brand’s rebranding efforts and its showcase at the upcoming fair in Rho. With a collection designed by Lanzavecchia, Turri aims to present a fresh identity that reflects modern trends while honoring the brand’s rich history. The furniture industry is currently facing various challenges, and Turri’s strategic changes are aimed at positioning the company effectively for future growth.
The importance of adapting to current market demands and enhancing brand visibility is evident in Turri’s new approach. By investing in a rebranding initiative, Turri hopes to attract both new customers and retain loyal ones, ensuring that the company remains competitive in the evolving landscape of home decor and furniture.
As Turri prepares to unveil its latest collection, the anticipation among industry professionals and enthusiasts underscores the significance of innovation and creativity in maintaining a strong presence in the market.